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Building a B2B Growth Motion: 5 Non-Negotiables
In this clip from a recent talk to business owners, I break down the five things I tell every founder or operator to lock down before trying to build or scale a B2B growth motion. It's not about generating more leads — it's about knowing your actual target market and the buyer's problem, leading with a message that builds trust instead of a pitch, treating your CRM as core infrastructure instead of an afterthought, recognizing that B2B deals get decided by committees of stakeholders rather than a single buyer, and accepting that AI is now assumed in how you research, sell, and execute rather than optional. Skip any of these and growth tends to stall no matter how much outreach you throw at it.
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Building a B2B Growth Motion: 5 Non-Negotiables
In this clip from a recent talk to business owners, I break down the five things I tell every founder or operator to lock down before trying to build or scale a B2B growth motion. It's not about generating more leads — it's about knowing your actual target market and the buyer's problem, leading with a message that builds trust instead of a pitch, treating your CRM as core infrastructure instead of an afterthought, recognizing that B2B deals get decided by committees of stakeholders rather than a single buyer, and accepting that AI is now assumed in how you research, sell, and execute rather than optional. Skip any of these and growth tends to stall no matter how much outreach you throw at it.
Watch Video LinkedIn vs. Instagram: Which Grows Your Business?
Someone at a recent talk asked me a simple question: which social platform should their business actually be on? The honest answer is that it depends entirely on what you sell. LinkedIn is priority one for professional services and B2B — it puts people in a business mindset before they even see your post, and it tends to compress the sales cycle from a scroll straight into a call. Instagram and Facebook fit consumer-facing brands like real estate or construction better, where the goal is staying visible and top-of-mind rather than closing a deal on the spot. Either way, the content has to match the platform: thought leadership belongs on LinkedIn, casual and visual content belongs on Instagram.
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